Expedition Project Blog

RETHINK: What must happen before Reduce, Reuse, Recycle

The world in a take-away coffee cup

(Written in 2013 before the movement started taking shape)

Have you ever wondered what the ecological and anthropological costs are of our consumer decisions? Can a simple quick consumer decision shape our future? For example, do you know what the hidden financial and health costs are of all those take-away cups that deliver your morning caffeine fix? Put another way, did you realize that the world’s largest coffee chain served 2.3 billion cups of coffee in take-away cups last year, a number that keeps growing annually?

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